Our Story
Finding Freedom
“So many different bottles telling different stories, but none that I could fully connect with. My individuality is a great part of who I am. To find my own freedom, I had to go through a long journey of self-discovery, and I wanted something to express this, not conceal it. That’s why I was inspired to create Urania.
To me, it affirms a place where misfits are not only represented, but celebrated: no boxes to be ticked, no labels to be worn, just limitless creativity, ethereal sophistication and unpretentious coolness.”
Winder Ton, Founder
Urania’s Children & The Heavenly Garden fragrances encourage the contemporary individual to find subjective freedom by cultivating a bold sense of identity confidence and gender playfulness.
After years dedicating his knowledge and expertise to leading brands in the health and wellness industry in London, Winder discovered the beautiful world of scent.
Winder created the perfumes alongside the Grasse graduated perfumer, Julia Casanova. Of the collaboration that brought his vision to life, Winder tells us: “The process was long but worthwhile. Julia understood exactly the purpose of the brand, my language and my vision. Our creative process felt organic and without limits, and through it we achieved something precious and truly unique”.
Identity & Confidence
“My intention was to create something aspirational, provocative, and fun – yet sophisticated, fragrances for those like me that aren’t afraid to show the world who they are. For that I wanted to use aphrodisiac ingredients to unleash the most intimate and animalic part of ourselves - to bring out that inner fierceness and strengthen a bold sense of identity. There are countless beautiful misfits out there evoking admiration and inspiring awe, and countless more still discovering their own uniqueness."
Winder Ton, Founder